Friday, December 9, 2011

STUDAL & AF




Ateliers Jean Prouve (AJP) was Prouve’s factory which he slowly built up over time using long term profit rather than short term profit. In order to produce Les Maisons Tropicales as colonial homes, Prouve needed support from the French government, who governed the colonies. The French government showed little support for Prouve’s industrial design for Les Maisons Tropicales. In order to gain government support AJP joined L’Aluminum Francais (AF), whilst signing an exclusive sales contract with Societe Technique d’Utilisation d’Alliages Legers (STUDAL). AF’s aluminum usage requirements within its company required Prouve to manufacture Les Maisons Tropicales out of aluminum which made them very expensive, at the same time Prouve could only sell to STUDAL. To reduce the cost for short term profit, AF made alterations to Les Maisons Tropicales resulting in Prouve leaving his factory.

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